Aimé Leon Dore and Porsche share a distinct appreciation for heritage, craftsmanship, and timeless design. Rooted in New York culture and European automotive tradition, their collaborations bring together fashion, lifestyle, and performance through a carefully curated visual language. Each release balances nostalgia with modernity, pairing Porsche’s engineering legacy with Aimé Leon Dore’s refined approach to colour, material, and storytelling.

For this concept project, I explored how the Aimé Leon Dore × Porsche collaboration could translate into a dedicated e-commerce experience. The direction focused on creating a digital environment that felt editorial, understated, and immersive, allowing the products and campaign imagery to take precedence. Through considered typography, restrained layouts, intuitive navigation, and carefully paced product storytelling, I developed an experience that reflects the character of both brands while giving the collaboration a distinct digital identity. The result is a concept that treats commerce not simply as a transaction, but as an extension of the world, culture, and narrative surrounding the collection.