Service
UI/UX
E-Commerce
Industry
Automotive
Apparel
Year
2024

Porsche, a legendary name in automotive excellence, has been a symbol of performance, innovation, and luxury since its founding in 1931. Renowned for its engineering precision and iconic designs, Porsche represents the pinnacle of automotive craftsmanship. In collaboration with ALD, a global leader in sustainable mobility and leasing solutions, this partnership merges Porsche's heritage of automotive innovation with ALD's expertise in forward-thinking mobility services, creating a unique vision for the future of transportation.
I developed a digital experience that bridges luxury and sustainability through UI/UX design, art direction, and interactive storytelling. My work highlights the synergy between Porsche's high-performance vehicles and ALD's sustainable leasing solutions, crafting a seamless, user-focused interface that combines intuitive navigation with engaging content. The design integrates immersive visuals and dynamic interactions to showcase the collaboration’s key offerings, while the art direction embodies both Porsche’s iconic aesthetic and ALD’s commitment to innovation, ensuring a premium and impactful user journey.