Service

UI/UX

Wireframing

User Map

Industry

Industrial

Design

Year

2023

Naoto Fukasawa

Naoto Fukasawa

Naoto Fukasawa

Naoto Fukasawa is a renowned Japanese industrial designer celebrated for his minimalist and highly functional design philosophy. With a career spanning decades, Fukasawa is known for creating products that are both aesthetically pleasing and intuitively easy to use. His work, which ranges from electronics to furniture, is characterised by clean lines, subtle elegance, and a deep understanding of human behaviour. Fukasawa’s designs have earned him numerous awards and a reputation as one of the most influential designers of his generation.


I collaborated with an external team of developers to transform his website into a platform that embodies his minimalist design philosophy. The project focused on creating a digital space that is as intuitive and understated as his products, emphasising subtlety and user ease. By stripping away unnecessary elements and focusing on clean, functional design, the new website serves as a true reflection of Fukasawa’s approach to design—where every detail has a purpose and nothing is superfluous.

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